10

May

Why Your Small Business Needs SEO

Posted by John  Published in Tools

Small Business SEO is a white hat method of using approved search engine optimization techniques to help your small business website obtain a high rank on the search engines through specific SEO techniques. SEO is a method by which a small business can compete on the internet against the bigger businesses. Small business SEO helps the small business owner improve the quality of traffic to his site while increasing his site’s ranking in the search engines.

Seo

SEO, like any marketing, is about ROI. SEO is a form of marketing that can’t be guaranteed, but at least you can track what’s being done. It is sometimes also referred to as Organic SEO. SEO (Search engine optimization) is not a one step process. SEO services involves continuous efforts to keep up with the constant changes that the search engines AND your Internet competition makes. It is important for any website and the same goes for blogs. SEO success depends on the consistent generation of CONTENT just as a car depends on fuel to perform. SEO is, or at least should be, the active ongoing processes involved in the improving of aspects of your website(s) to improve rankings and thereby theoretically traffic and actions from search engines driven traffic. It increases visibility, so your business can be found.

Keyword

Keywords are the phrases people type in when they do searches online. Keyword research and selection is arguably the most important part of marketing a business online. Keywords serve as the foundation that the entire search engine optimization process is built on. Keyword Relevance You want to find keywords that have to do with your business so that they will bring in traffic that is valuable to you. Keyword Popularity You need to find keywords and phrases that are being searched for regularly, or else you might rank #1 and get no traffic.

Local

Local SEO marketing and small business search are a rapidly growing trend. Local search is important, even if you are after a global market. Local search engine optimization is one of the most effective search marketing strategies available.

Link

Link building is essentially trying to get backlinks from other websites to your business website. Link Popularity All major search engines now use the number and quality of links to your website as a measure to determine if your website is a reliable source of information.

Small Business SEO is being used by thousands of websites and small business owners today. Small business SEO can be done by the business owner but there is a learning curve attached. Small business SEO is really about showing up on the radar of people who are likely to buy your product or service, or perhaps become a fan or follower (since audiences pay off in other ways).

John Stone Marketing SEO services can hand deliver new prospects with our affordable internet marketing lead generation programs, designed to optimize the sales, marketing efficiency and ROI for any size business.

To YOUR Success

John Stone
Online Marketing Coach

John Stone Marketing
740-258-5622
JohnStone@JohnStoneBlog.com
http://JOHNSTONEBLOG.COM

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  • marcolequin

    I aggree that Small Business can compete with big business, but mainly if there core business is built up through the internet. If a small retailer has his website besides his mainstream shop, they have less time and less focus. Just to keep up the content is a hell of job. Sure if they miss know-how, well constructed site and even maybe cms. I still do not understand that webdesigners provide websites which owners can not work properly with.

    Yes small business can beat big business, but will miss the tools and TIME to beat them.

  • http://JohnStoneBlog.com John Stone

    Marcolequin, Thanks for stopping by.

    Yes it does take some effort on the business owner part if they want to attempt SEO themselves. That is why I am here to provide the business owner SEO services. The business owner can continue to focus on what they do best and let me take care of the SEO.

    John

  • http://LinusRuzicka.com/ Linus Ruzicka

    John,

    This strategy is HOT right now and is worth the work involved.

    I have several colleagues that are doing this and have already created several different 4 figure checks on their first try with local marketing and SEO implementation.

    Let me know how you are doing with it all.

    God Bless,

    Linus

  • billpalte

    Hey John,
    Great post. You have a great list that the small business owner needs to understand. Unfortunately most small businesses are struggling just to keep going. The owner(s) don't have the time or knowledge to market effectively…so the marketing slips to the wayside, to the detriment of the business. They need a resource that will help them continue to build their business. They need to look at marketing as an investment, not an expense.

    Keep posting great articles like this and I will have to keep coming back.

    To Your Continued Success,
    Bill

  • http://www.ZackCovell.com/ Zack Covell

    You and I are the SEO peeps John…

    Thanks for your very informative post here.

    Zack

  • http://JohnStoneBlog.com John Stone

    Yes Linus, this is a niche that very few marketers are going after. I do have some clients in the pipeline. Thanks for stopping by.

    John

  • http://JohnStoneBlog.com John Stone

    Bill,

    As a brick and mortor business owner I know firsthand what it is like to run a business and try to add marketing into the mix. Time is a big issue for business owners so hopefully people like you and me can step up, educate businesses and get the job done for them.

    John

  • http://JohnStoneBlog.com John Stone

    Zack,

    Thanks for stopping by!

    John

  • http://www.kathysammons.com/ Kathy Sammons

    This is such a hot topic, I have seen a lot of local businesses looking into this. I appreciate you putting it out there for us to learn more about what it takes to get it done.
    Thanks,

    Kathy
    Kathy Sammons Dot Com

  • http://www.cassiestromlive.com cassiestrom

    Hey john,
    Kathy is so right … this is such a HOT Topic. So great that people like you are putting out such awesome information for business owners :)
    Cassie

  • http://JohnStoneBlog.com John Stone

    Kathy,
    Even though it is a hot topic there are not very many of us getting into the business. The potential is huge.

    John

  • http://JohnStoneBlog.com John Stone

    Cassie,

    thanks for the compliment.

    John

  • http://TommyDiPietro.com/ Tommy DiPietro

    Hey John,

    SEO is one of the best FREE online business tools you can master.
    My personal results have been slowly improving since I've been
    reading more about it and implementing them to my strategies.

    Link building has been a huge help and really urge other Network
    Marketers to really learn and master this strategy. Even if you
    are a beginner, it can really push your business to a new level.

    Thanks for the good content John!!

    Have a great day,
    Tommy D.

  • http://JohnStoneBlog.com John Stone

    Hey Tommy,
    Yes link building and back linking can have some amazing and fast results. Thanks for stopping by Tommy.
    John