Face to Face Marketing Doesn’t Work.  I kow your saying, “My upline told me to talk to my family and friends.”  Well folks I’ve been in this industry for over 17 years and have had limited succes pitching my opportunity to family and friends.Usually your upline will begin by telling you to mak a list of 100 people you know.  They will probably supply you with a memory jogger.  A memory jogger has a list of different proffesions on it to help you think of people you can pitch your busines to.  Then your upline will instuct you to call your list and set up a appointment to meet with th prospect on your list. When calling your prospect, your upline will provide you a script.  The script usually requires you to be vague about why you want to meet with them.  Ever wonder why?  I’ll tell you why.  Because most people do not want to go into a business, let alone network marketing.  Most people don’t believe in network marketing.  You need to target people that believe in network marketing. That is Why Face to Face Marketing doesn’t work.

Now from your prospect list you will need to meet with about 10 to 15 people a day.  Statistics show that 97% will turn down your opportunity. So out of every 100 people you talk to you may get 3 people to come aboard to your company.  Statistics show that 97% of network marketers fail within one year. So of the 3 people you recruited you will probably only have one left after one year.  To build a nice residual income you will have to continue to meet with 10 to 15 people everyday for around 5 years.  Then comes the problem, where do you get more leads?  This cycle sounds like “Burnout” to me.

When you run out of leads, what do you do?  Your upline may encourage you to buy leads.  When you buy leads you will find that most of the names are outdated or months old.  Buying leads requires “Cold Calling”.  I have done it and I did not do well with it.  My very exisistance has been threatened over the phone!  It is funny now but it wasn’t at the time.

By now you are saying, “John, this doesn’t sound very positive.”  I admit I haven’t painted much of a colorful picture.  This is why you need to begin embracing the internet as a lead generating system.  The internet has an inexhaustable supply of leads.  Leads that are looking for your opportunity.  Leads that are looking for an mlm opportunity.

So you are asking, “How doI get leads to contact me?”  One of the first things you have to do is change how you think about your business.  You need to market yourself.  Market “You Incorporated”  People join people. they don’t join businesses.  People don’t want to be sold.  You need to quit pushing your business out in front.  You should be pushing YOU out in front.  You need to quit doing what everyone else on your team or in your company is doing.  I gaurantee that they are pushing the company, how long the company has been around and product benefits.  You need to postition yourself as a leader, a go to person.  People are attracted to leaders.  This is called Attraction Marketing.

You need to leverage the Internet to build your business on the back end.  What I mean by the back end is, people will find you as a leader and develop a relationship with you.  Then when they see you as the person with the answers, they will join whatever business you want them to.  Attraction Marketing works.  I know from first hand experience.  Attraction Marketing has changed my life and financial future.

Here is a link to some FREE TRAINING videos about Attraction Marketing: FREE VIDEOS

Have a Great Day!

John Stone

Why replicated websites will not work.: Are they asking you to push your companies replicated website out to the masses? Asking you to distribute the link to your replicated website to your e-mail list?  Publish it on Facebook, Myspace, Twitter, ect…?  This technique does not work in the Social media era.Here are some of the problems with blasting your replicated site all over the place. 

#1Everyone else that is on your team, anyone else involved with your company are probably doing the exact same thing.  The only difference between your company website and the next distributor’s website is the link at the end that gives YOU credit.  What are you going to do to stand out frm the crowd? Everyday I get hit with the same sales pitch from many different people.  If you go onto Facebook, there are thousands of network marketers blasting their opportunity at you.  Screaming, “My company is the best! My product is the best!” You need to be different than everybody else.

#2 When you are pushing your company, company benefits, how long the company has been around ect.. You will meet a lot of resistance.  People  do not like to be “sold”.  You are spending a lot of time, effort and possibly money on people that are probably not interested in being in busines at all. How many of you love to be approached by a salesman?  I know I don’t.  When I shop for a car I usually go after hours to look at the cars because I don’t want a salesperson trying to sell me on a vehicle I don’t want. You need to stand out among the other Salespeople.

#3 Maybe a prospect clicks on to your company replicated website.  The prospect looks over the opportunity but decides it is not for them.  Now what? You have lost that person forever.  There was no opportunity to build a relationship with that person. No further communication with that person. That is why replicated websites don’t work.

What is the solution?  You need to quit pushing your company on the front end.  You need to push yourself!  You need to brand yourself as a leader. You should be pushing “You Incorporated”.  Your opportunity should be in the back end. Your opportunity should be the last thing you talk about.  This is called Attraction Marketing.  This is a people business.  People join people, they do not join companies. 

Everyone on your team or in your company are doing the same thing, pushing the business on the front end.  You need to position yourself as a leader, someone with value, something to offer.  Then as a leader, it doesn’t matter what company or product you choose, people will follw you.

You also need to capture your prospects information.  If you are going to go to the trouble of driving people to your website, you need to get their information for follow up.  You need to get your own capture page to gather information for follow up.  A prospect visits your capture page and fills out their name and e-mail address. Cha-Ching! You have an e-mail address to build a report with that person over time.  You can even use that e-mail address to search for them on Facebook or other social sites to connect with them and build a relationship.  Once you have a capture page you will want to get an auto-responder e-mail system.  I won’t go into detail on that today but I will post a link and you can look at the system I use and have had much success with.  John’s Capture System

Let’s recap. To be successful in the age of Internet Marketing you  must brand YOURSELF.  You must market YOU!  That is why replicated websites don’t work.

If you want to learn how to become a leader in the network marketing industry: Click Here

Have a succesful day!

John Stone