January 8th, 2010 by John

On Target

 Some of you may know that I am an avid hunter and love to target shoot. I love to shoot targets with my bow and gun and I do have a favorite bow and gun to shoot with. I will speak about my favorite weapons in my marketing arsenal in a minute.

The first rule of target shooting is to identify your target. You identify your target for both safety and accuracy.

Just like marketing on line you need to identify who your target is. On line marketing is a totally different animal than paper, radio or billboard advertising.

Many times this type of marketing is called “shotgun marketing”. They call it “shotgun marketing” because when you shoot a shotgun, many pellets come out of the end of the barrel and scatter in random patterns. You will never know precisely where your shot is going to land. When using newspaper, billboards or radio you can not focus your aim on your intended target.

If you want to shoot a target with any amount of accuracy you would want to choose a rifle. A rifle, when shot, will expel a single bullet and hit exactly where you aim it, if you are experienced with the rifle.

On line marketing is the same way. You will want to identify your target and use a weapon with great accuracy.

Keyword research is your weapon of accuracy and how you will identify your target.

The prospect you are trying to acquire will search the internet using specific key words.

 Let’s stay with the gun analogy. Say you market a hand gun and it is a 32 caliber and it is brand xyz. The first thing you want to do is research keywords related to 32 caliber and brand xyz.

I use Google Adword Tool to conduct my research. The tool is free and it will give you suggestions on other highly searched keywords related to your original keyword. This is a very powerful tool and can really narrow down your target.

Put your keyword or words in the adword tool and look at the results. You will see which keywords relate to your original keyword and you will see the amount of searches done for those keywords, on a global level.

Now look at the keywords with the most searches and conduct a Google search on those keywords.

On the upper right hand corner of the screen you will see the number of results competing for that particular keyword.

I have found that I can get top ranking when the results show 10 million results or less. I have not tried keywords with over 10 million organic results but I will as I hone my marketing skills.

The next thing you need to do when you have the keywords you want to target is create some content. Your content can be a article or maybe a video. I use a combination of the two to dominate the keywords I choose.

Once you create your content you need to get it distributed on the Internet. I use an awesome software that helps me distribute my articles to 300 different article sites. This software will get you top ranking almost overnight.

I will then create a video discussing the article I just created. I use a distribution service that will distribute my video to various sites and I have seen top ranking in as little as two hours..

Keyword research, article marketing and distribution are my favorite weapons to hit my target accurately and consistently.

Utilize these weapons in your marketing arsenal and you will see dramatic results in your business.

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