The Advantages Of Article Marketing

February 10th, 2010 by John

The Advantages Of Article Marketing

Article MarketingIf you are an internet marketer or a website owner, you know that one of the best ways to get the word out is through article marketing. This particular method of online marketing is highly ideal because people use the Internet to find information. When you write informative articles with links back to your site, you can expect traffic to come in consistently.

Article marketing is very consistent in terms of trending. Its effectiveness has not changed over the years and is definitely something that will be here to stay. Because of its effectiveness, a lot of businesses use this method to market their products and services. If you are new to this online marketing method, you might be wondering how it will be able to benefit your business. Check out the benefits of article marketing below.

With this method, you are establishing yourself as an expert on a certain subject. A lot of people actually go to article directories to discover new ideas and thoughts. Thus, if you submit an article to these article directories, it is like bringing your site to the public eye.

Subtlety is the name of the game when it comes to these article directories. You have to write a relevant article on the product or service you are offering and likewise, highlight its features and benefits. A compelling and quality article will then encourage people to visit your site for more information.

One other reason why marketing using articles is effective is because you can optimize each article for a certain keyword. When you sprinkle these keywords into your article in a normal way, search engines will begin to take notice of it. Keywords are very important in search engine optimization. The more keywords you target with different articles, the higher your site will go in search engine results.

Article marketing is also ideal for small business owners because submitting articles to the thousands of article directories in the web is free. You can write your own articles or have them outsourced. The key to effective marketing is to place a link on your resource box so your readers can follow through to your site. The more article directories your articles are published in, the more backlinks you will get. With a lot of backlinks, you can expect a large traffic volume and an instant high-up from search engines.

But it doesn’t stop there. After you submit your articles to article directories, you need to do everything you can to let them gain exposure. For example, you need to ping your article every time you upload them so that it is easier for search engines to find them. It is also recommended that you bookmark your article with different bookmarking sites to add more backlinks to it. And don’t forget to ping the bookmarked URL so that you will go higher in search engine rankings.

If you come to think about it, content is indeed king. People are looking for information everyday. Take advantage of this fact and venture into article marketing. For sure, your traffic volume will increase immensely.

If you found this article informative please bookmark or Tweet it and leave a comment.

To YOUR Success

John Stone
Online Marketing Coach

John Stone Marketing
740-258-5622
JohnStone@JohnStoneBlog.com
http://JOHNSTONEBLOG.COM

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Article Marketing Tool

January 18th, 2010 by John

I have found Article Marketing to be a challenging subject but a rewarding one.

I actually became aware of Article Marketing only a few weeks ago. I was invited to attend a free webinar. This webinar totally blew my mind. The presenter of the webinar hit us with one technique after the other. Every technique he shared with us was totally out of the box thinking. This guy was generating a tremendous amount of leads on a daily basis. His record day was 76 leads in one day! At that point I was ready to absorb all the information he was dishing out. I could not get enough! Well folks, I watched that webinar over and over again, just letting the information sink in. He shared with us how to get our articles posted to over 200 bookmark sites and 20 social sites with a click of a button. Wow! How powerful is that? That is like having 220 fishing hooks out on the web. Let’s take it one step further,

If you write one article a day for 30 days that would give you 6600 fishing hooks. Now what if you took the challenge a little further and wrote one article everyday for the next 100 days. That’s a lot of fishing hooks out there. This how the big dogs market.  I then began to implement what I had learned. I followed his 4 step action plan and applied it to 2 blog post. When I posted my blog I achieved the #3 and #4 spot on Google for the key words I selected for my post. Wow! The leads started flowing immediately.

I am now currently honing my skills for Article Marketing. Just when I thought I had it figured out, he conducted another webinar to show more techniques. This webinar was just as powerful as the last. Just like the first webinar I watched the second webinar over and over again. Each time I watched the webinars I picked up more nuggets of information I missed the first couple times around. As with any marketing technique we are always on the learning curve. We never stop learning.

I can see that this is going to be a powerful weapon to put in my lead generating arsenal. The best thing about using Article Marketing is that it costs no money to implement.  When you can market for no money and acheive the same or better results with paid advertising, why not?

I am also a restaurant owner and have spent an enormous amount of money on traditional advertising. I have decided to drop most of our old school advertising and to begin implementing the leverage of the internet and begin promoting our restaurant for FREE. I will track the results of my experiment and write about them at a later date. I encourage any serious Internet marketer to get a grasp on Article Marketing and begin generating more leads than you can handle. As internet marketers we must continue to take action on a consistent basis to get the results we desire.

So jump on Article Marketing and begin generating hoards of leads!

Enjoy The Video: To check out The Automatic Article Submitter software Click Here

John Stone
On Line Coach
Phone – 740-258-5622
http://JohnStoneBlog.com

 
Chat: Skype: john,stone67

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