Offline Business Building: Drop Cards
September 18th, 2009 by John
Drop Card marketing is a powerful offline technique that has generated tons of leads for me.
What are Drop Cards? They are folded business cards that look like $100.00 bills.
When someone opens the Drop Card they find a message and my website address.
My message says “Dissapointed? Don’t Be. I can show you how to make 25- 30 real ones every month” WWW.InternetAutoWealth.com
The finder of my Drop Card will then go to my website where they will see a video of me with a Drop Card and my opt-in page. Once they opt-in I have their info on my list so I can continue to drip marketing information to them every week.
If your asking how do you get Drop Cards into potential prospects hands? Here are some of the best ways I found:
Newspaper Machines: Every morning I go hit different newspaper machines around town. I put my money in and I have access to every newspaper in the machine. I then place a drop card in every newspaper in the machine. When they open the newspaper a $100.00 bill falls out.
Gas Stations: I will place a Drop Card in the credit card reader of the pump. I don’t fill up at one gas station, I’ll stop at three or four gas stations on days my car needs a fill up.
Book Stores: I walk to the Home Business and Self Improvement section and place a Drop Card in the most popular books. I have gotten the best results by placing the Drop Card in “Think and Grow Rich” by Napoleon Hill.
Junk Mail: Everyone gets junk mail. Well most of the junk mail comes with a postage paid return envelope. I place the drop card in the envelope and put it in the mail box. Remember to wrap a piece of paper around the Drop Card so it doesn’t show through the envelope. Real people actually open the envelopes in mail rooms. I have gotten many leads using this method.
Restaurants: Waiters and waitresses pull the biggest response. I will mix a Drop Card in with their tip. Most wait people are in a transition period, like going to school or part time work and probably looking for something else. That might be the reson for the huge response from this technique.
Just Drop: Everywhere I go I drop my Drop Cards. Aisles in the grocery store, parking lots, airports, basically anywhere there are people.
This is an effective offline strategy that YOU can add to YOUR arsenal!
If you would like to get your own Drop Cards You can get them Here: YES I WANT DROP CARDS!
John Stone
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