Laser Target MLM Leads
January 8th, 2010 by John
On Target
Some of you may know that I am an avid hunter and love to target shoot. I love to shoot targets with my bow and gun and I do have a favorite bow and gun to shoot with. I will speak about my favorite weapons in my marketing arsenal in a minute.
The first rule of target shooting is to identify your target. You identify your target for both safety and accuracy.
Just like marketing on line you need to identify who your target is. On line marketing is a totally different animal than paper, radio or billboard advertising.
Many times this type of marketing is called “shotgun marketing”. They call it “shotgun marketing” because when you shoot a shotgun, many pellets come out of the end of the barrel and scatter in random patterns. You will never know precisely where your shot is going to land. When using newspaper, billboards or radio you can not focus your aim on your intended target.
If you want to shoot a target with any amount of accuracy you would want to choose a rifle. A rifle, when shot, will expel a single bullet and hit exactly where you aim it, if you are experienced with the rifle.
On line marketing is the same way. You will want to identify your target and use a weapon with great accuracy.
Keyword research is your weapon of accuracy and how you will identify your target.
The prospect you are trying to acquire will search the internet using specific key words.
Let’s stay with the gun analogy. Say you market a hand gun and it is a 32 caliber and it is brand xyz. The first thing you want to do is research keywords related to 32 caliber and brand xyz.
I use Google Adword Tool to conduct my research. The tool is free and it will give you suggestions on other highly searched keywords related to your original keyword. This is a very powerful tool and can really narrow down your target.
Put your keyword or words in the adword tool and look at the results. You will see which keywords relate to your original keyword and you will see the amount of searches done for those keywords, on a global level.
Now look at the keywords with the most searches and conduct a Google search on those keywords.
On the upper right hand corner of the screen you will see the number of results competing for that particular keyword.
I have found that I can get top ranking when the results show 10 million results or less. I have not tried keywords with over 10 million organic results but I will as I hone my marketing skills.
The next thing you need to do when you have the keywords you want to target is create some content. Your content can be a article or maybe a video. I use a combination of the two to dominate the keywords I choose.
Once you create your content you need to get it distributed on the Internet. I use an awesome software that helps me distribute my articles to 300 different article sites. This software will get you top ranking almost overnight.
I will then create a video discussing the article I just created. I use a distribution service that will distribute my video to various sites and I have seen top ranking in as little as two hours..
Keyword research, article marketing and distribution are my favorite weapons to hit my target accurately and consistently.
Utilize these weapons in your marketing arsenal and you will see dramatic results in your business.
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- Posted in MLM Leads
January 9th, 2010 at 5:41 pm
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January 9th, 2010 at 9:53 pm
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January 9th, 2010 at 11:22 pm
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January 10th, 2010 at 2:06 pm
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John,
BAM! You hit the nail on the head. That is it! That is the exact formula that the masters are using, and you have it figured out EARLY on. Way to be WAY ahead of the curve!
Being a firearms buff, I visualized everything you were talking about here. Great way to paint the picture.
~ Linus
Linus,
Nice to meet another firearm buff.
Gotta be with the way the economy is looking sometimes. You may be picking up on some of that as well fro Mike Dillard – he's been lacing some of his content with some ideas involving the economy and survival blog stuff. Stuff i've been looking at for over a year now anyways. He even laid out the contents of his bug-out-bag on his recent Inner Circle newsletter. Interesting stuff.
John,
Very interesting marketing analogy.This sounds like a solid plan when marketing online.Looks like you have this down to a science.Thanks for the info.
Carlos
Could not have said it better, Shotgun marketing is definately a way to only “bump” your target and hit a ton of things that don't really get the job done. Great to see you hitting the target and killing it with this post. It is honestly the little things just done in a consistant way just like that, that will make a huge impact.
Carlos,
Thanks for stopping by. Love your blog!
Jeff,
I've been in traditional business for years and it took me some time to come to terms with target marketing on-line. Most of my advertising experience was the shotgun method.
Bert,
Thanks for the input. By the way your webinars are fantastic!
Bill,
Thanks for stopping by. I am an avid reader of your blog. Thanks for all the great info!
Hey John,
I love how you used the different types of guns as the analogy! I really help to get your point across. I think a lot of people are using the shotgun approach and wondering why they are not getting precisely the results they are looking for.
- Yo
Yo,
I think many newbies really don't understand the true value of keyword research. I had no clue when I was first starting out.
Well, as everyone has stated, right on the money John. The better equipped you are with a specialized 'marketing weapon' the better your chances of hitting your intended target. Keep up the good work.
p.s. I guess after reading this post your friends will be rethinking any plans of a surprise party of any kind at your house, where they show up by sneaking around your property in the dark !
Barry,
Thanks for stopping by.
John
This is a great way to build your lead list. The traffic will be coming in from a lot of different sources and that is always fun to see. The two, written word (articles) and video, are great cross promoters and finding different sectors of traffic is a good marketing strategy. Thanks for making it easy to see how to do it.
Peace…
Kathy
Your three strategies to getting your prey in the crosshairs is spot on. Do what you do every time and you will get results.
Nathan
Thanks for stopping by Kathy!
Barry,
That is funny! I promise I won't shoot friends.
Kathy,
Thanks for stopping by. These are my favorite methods.
Nathan,
Thanks for reading my post. Hope you were able to take some value with you.
Your three strategies to getting your prey in the crosshairs is spot on. Do what you do every time and you will get results.
Nathan
Thanks for stopping by Kathy!
Barry,
That is funny! I promise I won't shoot friends.
Kathy,
Thanks for stopping by. These are my favorite methods.
Nathan,
Thanks for reading my post. Hope you were able to take some value with you.
February 21st, 2010 at 4:17 am
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May 13th, 2010 at 8:30 pm
[...] can get more MLM Leads by generating Free Leads like [...]
Hey John,
Great post, you are right, we have to our marketing wisely, the point is to puf our offer infront of targeted people. Very well explained.
Thanks for sharing.
Jiri Majkus
Internet Marketing Coach and Author
Hi Jiri,
Thanks for stopping by!
John