February 15th, 2010 by John

Google Buzz is a sharing application released by Google. Buzz lets you easily share videos, photos and updates, as well as start discussions on topics you find interesting. If you use the Google mail client, you can access Google Buzz from your mail box. Just click on the small Buzz icon that appears on your screen. Buzz lets you easily follow those you already have contact with. Since it can use your current friends list, Buzz needs no setup. Just click the Buzz link to get started and it will connect to all your contacts.

Google Buzz marketing has tremendous potential. It allows you to share your message with a small group, or publicly with the world. One of the most useful features of Buzz is that it lets you connect all of your social sites in one place. With this feature, you could send your marketing message to all of your social sites within a few seconds.

Buzz can instantly play videos, pull images from Web links, and it even allows you to zip through large photos quickly. Buzz is also a great management tool. It allows you to see responses to posts from your social sites. These comments are automatically sent to your inbox, where you can respond immediately. You can also send a quick note to someone by using an @ reply. This will allow the person to see your note right away.

One great feature with Buzz is that it can crawl social networks and recommend posts that you may find interesting. These posts may be from people you are not following. But it gives you the option to check them out without any work on your part. With this feature, you can be the first to know about latest happenings on topics you follow. You can find out about new technologies to help your business. You can keep a close eye on competitors who are releasing new products or services. You may even learn a new way to cook your favorite dish. This Buzz feature has endless possibilities.

Buzz can be used on your phone, which is another great way to keep up with your buddies on the go. It also lets you see what people in your area are chatting about.

Buzz makes it easy to send a post from wherever you are. You may be sitting at your computer. You may be out in the field. You may even be on vacation. Wherever you are, you can easily send a quick post to let people know what is happening in your world.

There are dozens of ways to use Buzz for marketing. Use it to share your latest promotion with customers, or discover prospects to share your message with. With Buzz, you can easily build your contact list, or find out what your target audience is buzzing about.

On the downside, there are some privacy concerns surrounding the first version of Google Buzz. The service can expose email contacts that you may prefer to keep private. However, most applications become better and better as new versions are released. No doubt, Google Buzz will be no exception. In the next version of Buzz, there may be an option to hide your contact list.

If you want to learn more about using social media to expand your business and receive a DVD Click Here

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To YOUR Success

google buzz, google buzz marketing, google buzz social media

January 8th, 2010 by John

On Target

 Some of you may know that I am an avid hunter and love to target shoot. I love to shoot targets with my bow and gun and I do have a favorite bow and gun to shoot with. I will speak about my favorite weapons in my marketing arsenal in a minute.

The first rule of target shooting is to identify your target. You identify your target for both safety and accuracy.

Just like marketing on line you need to identify who your target is. On line marketing is a totally different animal than paper, radio or billboard advertising.

Many times this type of marketing is called “shotgun marketing”. They call it “shotgun marketing” because when you shoot a shotgun, many pellets come out of the end of the barrel and scatter in random patterns. You will never know precisely where your shot is going to land. When using newspaper, billboards or radio you can not focus your aim on your intended target.

If you want to shoot a target with any amount of accuracy you would want to choose a rifle. A rifle, when shot, will expel a single bullet and hit exactly where you aim it, if you are experienced with the rifle.

On line marketing is the same way. You will want to identify your target and use a weapon with great accuracy.

Keyword research is your weapon of accuracy and how you will identify your target.

The prospect you are trying to acquire will search the internet using specific key words.

 Let’s stay with the gun analogy. Say you market a hand gun and it is a 32 caliber and it is brand xyz. The first thing you want to do is research keywords related to 32 caliber and brand xyz.

I use Google Adword Tool to conduct my research. The tool is free and it will give you suggestions on other highly searched keywords related to your original keyword. This is a very powerful tool and can really narrow down your target.

Put your keyword or words in the adword tool and look at the results. You will see which keywords relate to your original keyword and you will see the amount of searches done for those keywords, on a global level.

Now look at the keywords with the most searches and conduct a Google search on those keywords.

On the upper right hand corner of the screen you will see the number of results competing for that particular keyword.

I have found that I can get top ranking when the results show 10 million results or less. I have not tried keywords with over 10 million organic results but I will as I hone my marketing skills.

The next thing you need to do when you have the keywords you want to target is create some content. Your content can be a article or maybe a video. I use a combination of the two to dominate the keywords I choose.

Once you create your content you need to get it distributed on the Internet. I use an awesome software that helps me distribute my articles to 300 different article sites. This software will get you top ranking almost overnight.

I will then create a video discussing the article I just created. I use a distribution service that will distribute my video to various sites and I have seen top ranking in as little as two hours..

Keyword research, article marketing and distribution are my favorite weapons to hit my target accurately and consistently.

Utilize these weapons in your marketing arsenal and you will see dramatic results in your business.

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November 17th, 2009 by John

We all know that Facebook is the fastest growing social media site on the planet. So that means you can have an inexhaustible amount of leads.

The trick is how do you get those leads? I will give you some basics on how to begin to attract leads to your business on Facebook.

#1 The first mistake new and experienced marketers make is promoting their opportunity out in front. Newbies tend to blast their website and opportunity to any new friend they add to their list.
This type of activity turns most people away.

When I am sent a friend request with a message telling me about their awesome opportunity, I always ignore the request. I am a marketer myself and I do not like to be sold. I know most folks feel the same way. Facebook is a social site, so you first need to socialize. Get to know one another, develop a relationship and build trust. Once that trust is established then the time to present your opportunity will present it self. The conversation will always lead to “What is it that you do?” That is the time to present your opportunity. I know this is different than what your up line trained you to do. I’m sure you were told to talk to everyone about your awesome product and opportunity. That may or may not work for your off line efforts but I will tell you that it certainly does not work in your on line efforts.

#2 Bring value to the on line community. This goes back to #1, instead of constantly posting your business opportunity 20 times a day, post some educational material or links to one of your blog posts. Create some content that will help others build their on line business. This will help position you as a leader and not as a spammer. I’m telling you this because I had to learn this lesson for myself. It didn’t take me long to learn I wasn’t getting any results by posting my business opportunity 20 times a day.. I then learned what Attraction Marketing was all about. I learned I had to add value to the community then people would be Attracted to what I had to say. When the trust was established then I could talk about my opportunity. I know this goes against traditional marketing but traditional marketing doesn’t work in the on line arena.

#3 Target your prospects.
If you are looking to build your mlm business using Facebook you will want to connect with other mlm people. Why should you connect with other mlm people? We all know that this is a tough business and that 97% will quit within the first year. That is where your value comes in. If you can share with someone how to get a few leads you have given them more than their sponsor ever has. Do you think that person you helped might want to listen to what you have to say. When you can show them how to get results they will eventually follow you. This means the more value you provide them the more they see you as a leader and will do whatever you want them to do. Primarily join YOUR opportunity!

#4 Join groups. Look for groups that are formed for network marketing. Use the search feature in Facebook and search for mlm, network marketing or specific mlm companies. When you find a group that you want to target, go to the members button to see everyone that is involved in the group. Begin by hitting “Add as a Friend” button. When the window opens you will see “Send a personal Message”. Click on that link and a message box will open. Type in a short note, then hit “Send Message”. You will get a better response by typing a note. Especially if you looked at the intended friend’s profile and make a comment about something in their profile. It could be as simple as “Nice profile. I like to connect with like minded people. Want to exchange ideas on how to build our business? Have a great day!” Never plug your business opportunity in the friend request note. I try to connect with 50 people a day using this method.

I’ve just given you 4 tips that bring me daily leads from Facebook.

Please feel free to adopt these techniques in your on line marketing efforts.

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November 9th, 2009 by John

4 Top Lead Generating Techniques to Explode Your MLM business.

Would you like to learn how to market your MLM business using the Internet? Would you like to learn how to generate an inexhaustible amount of leads? Would you like to know how to generate endless leads? Are you tired of chasing your family and friends, going to meetings, attending conference calls, passing out fliers and buying leads Then you need to read further because I’m going to share with you my three favorite techniques.

#1. Social Sites
These popular sites are a marketers dream. Where else can you meet and socialize with thousands of people instantly These sites have brought me tons of leads into my business and they can bring you tons of leads to your MLM business.

Now there are proper protocols when marketing on social sites. You can not go onto these sites and begin blasting your MLM business to everyone. This type of behavior turns most people off and they will not listen to what you have to say. They are called social sites so you must first socialize, get to know people, then present you MLM opportunity.

#2 Article Marketing:
Article marketing is a very powerful technique that has brought my business hoards of leads. Article marketing is fairly simple to do but it does take some time to make your first article but the results are worth every minute you put into it. You can write some articles and bring leads into you MLM business. There are some secret techniques that must be used to be successful with article marketing. Consistent action is required to make article marketing effective for your MLM business. You don’t have to be a master writer for this to work. As long as you are passionate about your material, people will pick up on it. Now write an article, keep it around 500 to 700 words, and broadcast it to all the article sites. I use a software program called Automatic Article Submitter to help me submit my articles. It is the best software that I have found.

#3 Video Marketing
Video marketing is also very powerful way to build your MLM business. All you need is a cheap web cam. Get in front of the cam and talk about the info in the article you just wrote about, then attach it to your article and put it on article directories. Google loves videos and they keep their ranking for a long time. Make sure your links all point back to your original content. I use YouTube to host my videos because it is free.

#4 Blog
A blog should be the center piece of your MLM marketing efforts. Your blog lends you credibility. This is where all your original content will be displayed Make sure that all your marketing efforts direct people back to your blog.

You have just read an overview of four very powerful lead generating techniques to build your MLM business. The beauty of theses techniques is they cost nothing to implement.

If you would like to learn more about growing your business online. Just fill out the form below my welcome video.

Article Marketing, internet marketing, Mlm, network marketing, on-line marketing, Training

October 1st, 2009 by John

Is your up-line telling you that On-line marketing doesn’t work? Are they saying, “Do not listen to those On-Line marketers.”? Read the rest of this entry »

Mlm, network marketing, on-line marketing, Training

September 29th, 2009 by John

  Is your up-line asking you to train each and every recruit you bring on board?  If you are spending time with each recruit where do you get the time to build your own business? Read the rest of this entry »

Mlm, network marketing, Training

September 28th, 2009 by John

Face to Face Marketing Doesn’t Work.  I kow your saying, “My upline told me to talk to my family and friends.”  Well folks I’ve been in this industry for over 17 years and have had limited succes pitching my opportunity to family and friends. Read the rest of this entry »

Mlm, network marketing, Training

September 27th, 2009 by John

Why replicated websites will not work.: Are they asking you to push your companies replicated website out to the masses? Asking you to distribute the link to your replicated website to your e-mail list?  Publish it on Facebook, Myspace, Twitter, ect…?  This technique does not work in the Social media era. Read the rest of this entry »

Mlm, network marketing, networking, Training

September 24th, 2009 by John

How is your upline training you?
Is your company asking you to promote the front end of the business. Are they asking you to go out and tell everyone that your company is the best company in the world? That they have the best product line and the product line is going to solve all your problems? Read the rest of this entry »

Mlm, network marketing

September 20th, 2009 by John

This will be a first in a series.

Is your upline asking you to pitch all your friends and family? Are they asking you to take a piece of paper and write down a list of every person you know?  Have they given you a memerory jogger?  A piece of paper that list many jobs and serices that will help you think of people you can put on your list? Read the rest of this entry »

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